Wednesday, May 30, 2012

This little sign is a bit scuffed.  It has weathered some wind, rain and snow.  It is sitting outside right now in intense sun that would wilt anyone.  It was an impulse purchase shortly after we opened the shop.  We needed to generate some more traffic and one of the suggestions was to place a sidewalk sign out.  This little sign has brought in more people than any one ad has.  Yarn shoppers are a bit attention deficit disordered.  They can be diverted by a simply word. "Yarn".  They are pretty motivated to come check "it" out.  Just give them a ready excuse.  "Yarn".  They swerve over to the side pretty quick.

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